Biz Mike

During this campaign period, I led the content and audience strategy for a Facebook page that achieved over 130 million minutes viewed and 5.9 million content interactions. The page also gained more than 131,000 new likes and follows, with traffic driven primarily by short-form video content and data-informed publishing. Visits rose to over 3.2 million, reflecting consistent interest and retention. Compared to other businesses in the same category, this page performed in the top tier for both follower growth and engagement. These results were achieved organically, with no ad spend, and highlight my ability to scale reach, increase watch time, and drive meaningful engagement through strategic content planning and execution.