Case Studies: Social Media Growth and Results

These case studies show how I turn strategy and content into measurable growth across campaigns and platforms.These case studies show how I turn strategy and content into measurable growth across campaigns and platforms.

MissFit Boxing Studio Campaign

Objective
Raise awareness of a new women’s boxing studio, drive free trial bookings, and grow the online community.

Approach
A hybrid campaign combining Instagram paid ads for reach, QR flyers for offline-to-online engagement, and WhatsApp for direct conversions.

Hero Stat
96 Free Trial Bookings in 4 Weeks

Key Results

👀 1,720 Awareness Touchpoints (720 Instagram Ad Clicks + 1,000 Flyers Distributed)
📲 312 QR Scans
💬 145 WhatsApp Inquiries
🥊 96 Free Trial Bookings
🌱 389 New Followers

Highlights

WhatsApp inquiries converted at 46.9% (highest rate).
QR flyers generated 312 scans bridging offline to online.
Instagram paid ads drove 720 clicks, the biggest traffic source.

Takeaway
Paid ads brought attention. Flyers drove engagement. WhatsApp closed the deal.

Biz Mike Facebook Page Growth

Objective
Grow Biz Mike’s Facebook page by increasing reach, engagement, and followers.

Approach
Focused on consistent posting and audience engagement to drive organic growth.

Hero Stat
130.9M Minutes Viewed & 403.3K New Followers

Key Results

👀 130.2M Reach
⏱ 130.9M Minutes Viewed
🔁 5.9M Content Interactions
📈 3.27M Page Visits
👍 131,883 New Page Likes
🌍 403.3K New Followers

Highlights

Reach and minutes viewed both crossed 130M.
Content interactions totalled 5.9M.
Page growth added 131,883 likes and 403.3K new followers.

Takeaway
Consistent content and engagement drove significant growth and visibility for the page.

TikTok Page Growth Case Study

Objective
Increase visibility, engagement, and followers through consistent posting and content optimisation.

Approach
Focused on steady posting, leveraging traffic sources, and engaging with the audience to build organic growth.

Hero Stat
1,309 Net New Followers in Period

Key Results

👀 46,000 Post Views
👤 335 Profile Views
👍 5,023 Likes
💬 1,496 Comments
🔁 321 Shares
👀 13,000 Total Viewers
🆕 11,000 New Viewers
🌍 1,434 Total Followers
➕ 1,309 Net Followers

Highlights

Female audience at 69%, male at 30%.
Most active follower time: midnight (12AM).
Growth delivered 1,309 net new followers within the period.

Takeaway
Consistent posting and audience-focused content led to measurable growth in views, engagement, and followers.