PORTFOLIO ENTRY:
MissFit Boxing Studio Campaign
Client:
MissFit Boxing Studio (Mossel Bay, South Africa)
Project:
Promotional Flyer & Creative Strategy for Women’s Fitness Studio Launch
Role:
Copywriter & Creative Strategist
Date:
2025
Objective:
To create a high-impact, visually compelling promotional flyer to position MissFit Boxing Studio as the go-to women’s fitness space in Mossel Bay, using strong messaging and creative strategy to drive foot traffic and trial bookings.
STRATEGY & EXECUTION:
Target Audience:
Women aged 20–45 in the Mossel Bay area are looking for a safe, empowering, and energising fitness experience.
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Creative Approach:
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Positioned the brand as “Exclusive Women’s Fitness” with language that balances empowerment and accessibility.
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Developed a bold visual identity using high-contrast black-and-white imagery paired with vibrant pink accents to evoke strength and femininity.
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Crafted the headline “Time to hit the refresh button” to speak directly to women seeking renewal through fitness.
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Emphasised key motivators like “Improved Confidence,” “Stress Relief,” and “Community,” creating emotional appeal and relevance.
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Included a QR code for immediate action—Book a Free Trial Now—with a clear CTA optimised for digital engagement.
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Built around the tagline “Fit for a Queen”, reinforcing the studio’s women-only focus and aspirational tone.
COPY HIGHLIGHTS:
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Headline: Time to hit the refresh button
→ Speaks to women seeking a physical and emotional reset.
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Tagline: Fitness for women, by women
→ Clearly positions the space as safe and inclusive.
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Benefit-driven bullets:
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Boost your confidence
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Relieve stress
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Get strong while having fun
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Join a supportive community
→ Each one is tied to an emotional or lifestyle payoff, not just a gym result.
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Call to Action:
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Book your free trial now
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With a scannable QR code to reduce friction and increase conversion.
RESULTS:
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Drove strong engagement via WhatsApp queries and QR code scans within the first month.
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Established brand recognition and a loyal customer base in a competitive local market.
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Provided the foundation for an integrated campaign spanning print, in-mall displays, and digital.
Video Footage Brief:
The coach and a few gym members are walking out of the gym, heading towards the coach’s car. She opens the boot, and inside, one of her trainees is tied up — basically being held hostage. The coach completely ignores her, casually tosses the gym gear into the boot where the trainee is, keeps chatting with the others like nothing’s there, while she calmly closes the boot and gets into the car.
Creative Brief Sample (For Designers):
Target Audience:
Women 20–45, looking for empowerment through fitness
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Design Direction:
Use imagery of real women, mid-action
Colours: Black/white base with hot pink accents
Vibe: Clean, strong, modern
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Tone of Messaging:
Empowering, energetic, and clear; crafted to inspire confidence and action with every word.
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Deliverables:
1 Flyer (Print + Digital)
IG Story Assets (using same messaging)
WhatsApp-ready promo graphic
Impact:
Created buzz ahead of studio opening
QR code generated direct trial bookings
Drove word-of-mouth via WhatsApp sharing
Helped establish MissFit as a women-led safe space for fitness and community
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This campaign was launched across both organic and paid channels, including Instagram, Facebook, and WhatsApp. The flyer served as the core asset for ad creatives and was optimised for digital and in-mall placement. The scannable QR code led to direct trial bookings, while the clear messaging helped MissFit quickly position itself as a women-led, empowering fitness brand in Mossel Bay.
The combination of strong copy, striking visuals, and strategic targeting contributed to a successful studio launch and solid early community engagement.
Social Media Reels & Repurposing
MissFit Boxing Studio Campaign – Performance Summary
Engagement & Reach
312 QR Code scans, 145 WhatsApp inquiries, and 389 new Instagram followers generated during the campaign.
720 Instagram ad clicks and 1,000 flyers distributed, driving both online and offline awareness.
Conversions
96 free trial bookings in total.
QR Codes → 30.8% conversion into trial bookings.
WhatsApp inquiries → 46.9% conversion into trial bookings.
Breakdown of Campaign Activity
Instagram ads were the biggest driver of engagement (56.6% of total activity).
QR Code scans accounted for 24.5%.
WhatsApp inquiries contributed 11.4%.
Direct trial bookings represented 7.5%.
Impact
Multi-channel strategy (flyers, QR codes, WhatsApp, Instagram ads) successfully combined digital and offline touchpoints.
Campaign generated strong local awareness and conversions, positioning MissFit Boxing Studio as a recognisable women’s fitness brand.