I managed Biz Mike’s Facebook page, making sure all his videos were optimized, engaging, and posted consistently. Biz Mike is a comedian who reacts to videos using his facial expressions, humour, and mini scenarios that match the vibe of each clip, which is what makes people enjoy his content. During this time, the page grew by 131,000 new followers and reached 130 million minutes watched. Most of the views came from the short-form reaction videos I created and optimized. The page also reached over 3.2 million visits and became one of the top performers in its category. All of this growth was fully organic, driven by a clear content strategy and a strong focus on what viewers enjoy.

This work required matching and maintaining a clear personality-driven voice, ensuring all content reflected his humour, tone, and identity. I also repurposed longer content into short-form clips and assets designed for daily publishing across platforms.