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I am a Social Media Strategist and Video Editor who builds the systems and content that help brands grow.

I don’t just "cut" video or write captions to get a post out the door. I create the strategy behind them to make sure they actually work. I bridge the gap between big-picture planning and the technical work of the edit suite, ensuring your message is professional, clear, and stays on track.

If you’re looking for the person who can design the roadmap and handle the hands-on work to get it done, let’s connect!

Call

Email

South Africa

Social Media: Strategy → Execution → Final Content

The Video Reel: How I wrote the script, generated the video, and how the viewers received it.

The Script:

Only focusing on the hook

The Result:

An example of engagement

Reel:

Only focusing on the hook

Social Media: Strategy → Execution → Final Content

The carousel: How I repurposed the video into static posts, wrote high-impact hooks, and designed the layout to match brand colours.

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Social Media: Content Strategy

I helped grow Biz Mike’s content through strategic editing and content direction, generating over 130 million minutes viewed and 5.7 million interactions.

See How This Performed →

Short-Form Video Editing

A showcase of editing styles tailored to different project goals.

We need to breakup!

Photography Trends

Viral meme content

Status: Vacation 🌴

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Planning & Tracking

I build the systems behind the content; planning, tracking, and optimising for growth, while maintaining a clear guide for brand language and identity.