Social Media Performance Summary: Buffer (June 2024)

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Overview:
For the month of June 2024, I managed Buffer’s social media presence and achieved significant growth in both reach and audience engagement. Impressions rose by 31% to 137,819, and the account gained 1,548 new followers — a 13% increase — bringing the total to 98,664. While the engagement rate slightly dipped by 12% to 11.35%, the increased visibility and follower growth reflected strong content performance overall. I published 18 posts during the month, with an average of 7,657 impressions and 682 clicks per post. One of the top-performing posts — covering the company’s 4-day work week — earned 25,224 impressions and 1,292 clicks, showing the value of transparency and thought leadership. Another standout post focused on AI-driven content creation, reaching a 9.00% engagement rate. Based on performance insights, the best-performing content type was text, especially when posted on Fridays and at a twice-daily frequency. This data-driven approach guided my content strategy and allowed me to consistently produce posts that delivered both reach and relevance.
 

Key Highlights:

• Impressions: Up by 31% (137,819 total)

• New Followers: 1,548 gained (+13%)

• Total Followers: 98,664

• Engagement Rate: 11.35% (12% decrease)

• Posts Published: 18

  • Average impressions per post: 7,657

  • Average clicks per post: 682

• Top-Performing Post:

  • Date: 27 June

  • Topic: 4-day work week

  • 25,224 impressions, 1,292 clicks, 303 likes

• Highest Engagement Rate:

  • 9.00% on 5 June (AI tools content)

• Top Performing Strategy:

  • Text posts

  • Twice daily posting

  • Fridays had the highest impact