Social Media Manager: La Colombe Coffee Roasters
Role: Social media concept, strategy, influencer sourcing, script writing, video editing and design
Platforms: Facebook, Instagram and TikTok
Industry: Hospitality
Scope: Organic Growth, Paid & Short-Form Video Strategy
Timeline (6 months): Gained 6k+ followers | Brand interest and queries grew by 8.4% | Drove 28k+ clicks to the website link | Content Performance / Reach: Generated 900K+ organic video views
Tools: Canva, Figma, Final Cut Pro, Capcut
+6,000
Followers Gained
900k+
Organic Video Views
28,000+
Website Clicks Generated
8.4%
Growth in Brand Inquiries
Post Design & Engagement
The Strategy
The Menu Strategy
The Concept: Hooking the audience with a core topic, then breaking it down into a curated list of different flavors, options, or variations.
Why It Works: It gives the audience a menu of choices instead of forcing one answer. This triggers immediate psychological buy-in and organically drives comment section engagement as viewers debate, rank, or pick their favourites.
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The Launch Hype
The Concept: Turning a product drop into an episodic event by building anticipation through calculated teases and behind-the-scenes momentum.
Why It Works: It creates FOMO (Fear Of Missing Out) and community ownership. When a brand treats their launch like a massive cultural event, the audience—and the algorithm—naturally treat it like one too.
Trending Sound
The Concept: Pairing native brand visuals with high-velocity trending sounds that the algorithm is already actively pushing.
Why It Works: It piggybacks off existing algorithmic momentum. By using the platform's native language, it immediately lowers skip rates and captures massive top-of-funnel reach without needing an ad budget.
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